About Us page copywriting: One of a Kind Club

Copywriting for One of a Kind Club’s About Us Page

Carol Robinson is the founder of this colourful and creative business and is also a passionate jewellery-maker. She wanted her About Us page to focus on the human story behind her brand to connect her with her audience.

Jade, our copywriter, worked with Carol to craft a story that captures her ethos of encouraging confidence and creative expression. Her copy doesn’t just tell the story that led her to set up her own business, but also aims to move women towards a more positive view of themselves.

One of a Kind Club has made quite an impact on the Norfolk indie crafts creative scene. It’s gained coverage in at least a dozen regional and lifestyle magazines with many of these featuring the copy Jade produced.

It was a pleasure to work on this project and wonderful to see this lovely business thriving.