Phlashweb started life as PhillAsh Ltd, and was formed in early 2013 with the vision of providing an exceptional service to clients in the trading technology space. It was only after our founder, Phill Ash, had spent over 10 years in the Fintech industry that the vision evolved. He realised the incredible scope of opportunity to improve things on a broad spectrum across the financial industry.

Knowing the massive savings in time and money that could and are achieved through careful analysis and auditing, it was time to expand our services, so Phill, along with Darina Kostadinova, our Project Director, launched Phlashweb as the new brand for the company.

We evolved to provide not only outstanding consulting and project work in the Fintech space, but also develop bespoke software and quantitative analysis to any industry.

More recently, in 2019, we’re proud to say that we grew as a company. We redeveloped our website, and expanded our staff and services. We are now also working with clients on their copywriting projects and marketing strategies.


Our aim is to provide an exceptional standard of service to those looking for bespoke web based or mobile applications.

We separate ourselves from most of our competitors because we genuinely care about our clients business and that they get the result they need to help them move forward. As a company we pride ourselves on having a very unique blend of technology experience, creativity and highly effective team members which allows us to solve problems in quite an efficient and innovative manner.

Operating as a small company has numerous benefits. Not just offering a very quick and efficient turnaround at an extremely competitive price, but it also allows us to be flexible in terms of deliverables and overall outcomes throughout the life of a project. Being able to harness this seems to be a distinct advantage in today’s corporate environment as technology moves forward at an ever increasing pace.


Phill Ash

Phlashweb Founder and CEO

Phill graduated from Birmingham University in 2003. After spending over 10 years in the Fintech industry, working in various roles as an analyst and a Fix Onboarding Engineer, he moved into training and support for overseas offices and began to realise the incredible scope of opportunity to improve things on broad spectrum across the financial industry.

He believes that knowledge, even complex, should be accessible and made to be understood by anyone. He believes the people with that knowledge have the responsibility to make it available.

Over the years he’s seen countless cases of poorly thought out processes. His vision is to provide an exceptional service to the clients we have in the trading technology space. There is incredible scope of opportunity to improve things across many industries, and he strives for Phlashweb to be part of that change.

Marianne Bo

PA to Phill Ash

Marianne is Phill’s PA, and has run the background operations of Phlashweb for the last two years. She oversees all things administrative and also provides admin support in Phill’s other businesses.

Her background is in Real Estate and Property Management in a reputable company for 10 years.

She’s our chief ‘go to’ person and is so incredibly efficient that we want to hug her with gratitude every day!

Darina Kostadinova

Lead Digital Editor

Darina is our Lead Digital Editor at Phlashweb, where she oversees the development of all our video and visual products.
She has worked at Phlashweb since 2017 where she started off as CTO, helping to build the foundations of the company in its early stages. She spent the bulk of this time cultivating our web development services, managing the design and production of our digital products, as well as looking after the technical side of internal and client facing marketing strategies.
She has been responsible for advancing the video services to new levels during 2019, showing originality and inventiveness in an area that makes the most of her creative flair and technical ability.
Darina is still involved in our web development projects, working with our technical team to ensure that our clients boost the performance of their businesses, while ensuring a healthy and productive working environment for all internal employees.
She is trained in IT support, agile management and administrative management. She has a passion for digital marketing, system workflows and personal development, and she keeps adding new skills to her resume.

Rajender Singh

Lead Developer

Rajender Singh is a qualified Senior Software Engineer.

He has been part of many successful teams and has been playing the lead role as Developer at Phlashweb. He believes in DRY concept and simple code.

Before Raj joined Phlashweb, he set up numerous companies and oversaw the development of scores of web projects, directing large teams of up to 50. His main areas of expertise are PHP and Server Monitoring, as well as Laravel, API, Vue and Pusher and Server Scaling. He also teaches undergraduates in PHP programming.

For years as a researcher, he was primarily focused on semantic technologies, particularly, Linux based server side and their application in the educational domain. In the last few years, he has focussed on statistical/machine learning methods and techniques, social network analysis, and other computational approaches that allow for data analysis and extraction of meaningful information from unstructured data. He is particularly interested in combining these methods and techniques (machine intelligence) with large-scale knowledge bases (collected human intelligence) for a better understanding of the learning process.

His interests also include how the insights obtained from the data can be effectively communicated to the client and/or learners, as meaningful feedback.

Jade Zienkiewicz

Content and Services Director

Jade is our Content and Services Director and the latest member of the team. She joined Phlashweb in late 2018 to set up and launch our copywriting services and oversee the company communications.

Jade’s background is in writing, communications and website production. She spent 12 years in a respected writers’ organisation, developing their communications channels, writing articles, blogs and social media content. Her experience with the creative industries is supplemented by her involvement in major web development projects during her time at the company, managing the user experience and user testing aspects for both clients and staff.

Oliver Harrison

Technical Lead

Oliver joined Phlashweb in August 2019 and has taken the lead on our maintenance services and dabbled in the technical side of our digital marketing services.

Oliver has a broad educational background, with qualifications in Maths, Finance, Economics and Computer Science, Oliver is now working towards a Computer Science degree at Queen Mary University of London. At Phlashweb he applies his hybrid knowledge to oversee various different technical projects ranging from the management of some of our advertising campaigns to the maintenance of our clients technical services.

He has a strong passion for mathematical theory, and is most interested in aligning emerging technologies (such as machine learning and quantum computing) with established mathematical schools to produce advanced models and technology to help future decision making. Oliver is also excited by the ever evolving world of encryption, and is greatly interested in the mathematics underpinning our digital security. A strong believer in the benefits of open source software, Oliver believes a community approach to development is ideal for producing useful technology, and applies this belief to working openly and collaboratively within Phlashweb. In the long run Oliver would like to apply all of these passions to working on decentralising the internet and creating systems to protect our individual privacy in an ever more interconnected world.

Cheryl De Leon

Digital Editor

Cheryl is a key player in various aspects of our services including video editing, image editing, copywriting and social media management.

Cheryl completed her education in 2002, getting her BSc Hospitality Management which helped her understand the services industry and gave her deep insight into customer service, an area she spent five years in.

She joined Phlashweb in early 2019, undertaking the growing administrative work that comes with an evolving business. She quickly showed herself to be a multi-skilled member of the team, and has already played a key role in servicing some of our big clients.

During her time here Cheryl has showed her aptitude for creative tasks and continues to work in editorial of the digital and copywriting services, whilst juggling our team’s administrative work. Cheryl continues to train to bolster her range of skills and is currently learning digital video special effects editing.



  • We are a creative, enthusiastic and professional team who care about our clients.
  • We value and support our staff just as much as our clients.
  • We strive to create a positive impact with every project.


  • Our focus is on our client’s needs.
  • Our work will support your strategy and growth.
  • Our relationships with our clients are an equally valuable aspect of any project



  • Your problems are our problems.
  • For every issue we point out, we have a solution.
  • Our goals are SMART: Specific, measurable, attainable, relevant and timely.


  • Our customer support is unmatched: we’re always ready to go above and beyond.
  • We recognise our social responsibility and regularly participate in community events.
  • We encourage an open dialogue – we are here however you need us.


  • We change course if we discover a better alternative to the existing plan.
  • We believe in being consistently honest, open and genuine.
  • We stay true to our word.

6. FUN

  • We work in an environment where we think big, have fun and do good.
  • Having fun while working makes a more adventurous, creative and open-minded team.
  • We strive to build a positive culture at work and have fun together.